Graphic Design Fellow

I teach Graphic Design to students on the User Experience Design MA, at Victoria School of Design, Wellington.


Design Lead

In my last role I led the design team a great place to work: Madgex, in Brighton. Being part of the team at Madgex means being surrounded by pretty talented and special people, who care a lot about their work and their customers. In the Design Lead role I was responsible for providing design as a service to all areas of the business, with a focus on user experience. Also crucial to the role was ensuring the highest standard of design and UX work from the team for all digital products, the implementation of branding the product for some of the world's leading media brands, and being guardian to the Madgex corporate identity.

Design and UX for over 500 brands

Madgex digital products power the job boards of over 500 brands, in multiple languages to clients in 14 countries. They are relied upon by the world's leading media brands, publishers, and recruitment businesses including The Guardian, Washington Post, and Manpower. While at Madgex I was able to bring my passion for consistency and design systems to my work, as well as mentoring the designers. 

Dutch Design

After cutting my teeth in Dutch Design at Solar Initiative in Amsterdam, I co-found the design studio Hexaplex in 2007. It was a collaboration with Micha Bakker, that explored the emerging field of web design and user experience. We worked closely with our clients in a vibrant international network, resulting in new forms of bespoke web design. Clients and collaborations included: STBY: Design Research for Service Innovation, NS/Dutch National Rail, The Royal Palace Amsterdam, Telefonica, & Dutch Design Week.

UX Community

UX Brighton host events and invite speakers to Brighton. I have been a regular attendee and given back by offering one-to-one advice at the UX Career clinic, which they host every year.  In 2014 300 seconds gave me the opportunity to speak about Branding in the Browser to a supportive audience, as part of the Spring ForwardBrighton's month-long celebration of the role of women in digital culture.


Graphic Design Fellow, User Experience Design MA, Victoria School of Design, Wellington.
Crosslab, Willem de Kooning Academy's media lab; Rotterdam.
Digital Media Arts MA ,The University of Brighton.
Chelsea College of Art & Design, London.


MA Networked Media Design,  Piet Zwart Institute, Rotterdam.
BA Graphic Design, Central St Martins, London.