Good design is long-lasting. It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
— Dieter Rams


Dutch Design

After cutting my teeth in Dutch Design at Solar Initiative in Amsterdam, I co-found the design studio Hexaplex in 2007. It was a collaboration with Micha Bakker, that explored the emerging field of web design and user experience. We worked closely with our clients in a vibrant international network, resulting in new forms of bespoke web design. Clients and collaborations included: STBY: Design Research for Service Innovation, NS/Dutch National Rail, The Royal Palace Amsterdam, Telefonica, & Dutch Design Week.

Brighton Beach

Brighton is a seaside resort on the south coast of England. This is where I worked as the design lead on a platform used by over 500 brands, in multiple languages to clients in 14 countries. The platform is relied upon by publishers and recruitment businesses including The GuardianWashington and Manpower.

Graphic Design Fellow

Along side my practice, I am a teaching Graphic Design at Victoria School of Design, Wellington.


Graphic Design Fellow, Victoria School of Design, Wellington.
Crosslab, Willem de Kooning Academy's media lab; Rotterdam.
Digital Media Arts MA ,The University of Brighton.
Chelsea College of Art & Design, London.


MA Networked Media Design,  Piet Zwart Institute, Rotterdam.
BA Graphic Design, Central St Martins, London.