Good design is innovative
— Dieter Rams

Design and UX

Between 2012-2016 I was Design Lead at Madgex in Brighton. Madgex digital products power the job boards of over 500 brands, in multiple languages to clients in 14 countries. They are relied upon by publishers and recruitment businesses including The Guardian, Washington Post, and Manpower. While at Madgex I concentrated on design systems as well as mentoring the designers. The Design Lead is responsible for providing design as a service to all areas of the business, with a focus on user experience.  


Dutch Design

After cutting my teeth in Dutch Design at Solar Initiative in Amsterdam, I co-found the design studio Hexaplex in 2007. It was a collaboration with Micha Bakker, that explored the emerging field of web design and user experience. We worked closely with our clients in a vibrant international network, resulting in new forms of bespoke web design. Clients and collaborations included: STBY: Design Research for Service Innovation, NS/Dutch National Rail, The Royal Palace Amsterdam, Telefonica, & Dutch Design Week.


UX Community

UX Brighton host events and invite speakers to Brighton. I have been a regular attendee and given back by offering one-to-one advice at the UX Career clinic, which they host every year.  In 2014 300 seconds gave me the opportunity to speak about Branding in the Browser to a supportive audience, as part of the Spring Forward: Brighton's month-long celebration of the role of women in digital culture.

Arts, cultural and non-profit

Graphic Design Fellow

Along side my practice, I am a teaching fellow of Graphic Design on the User Experience Design MA at Victoria School of Design, Wellington.


Graphic Design Fellow, User Experience Design MA, Victoria School of Design, Wellington.
Crosslab, Willem de Kooning Academy's media lab; Rotterdam.
Digital Media Arts MA ,The University of Brighton.
Chelsea College of Art & Design, London.


MA Networked Media Design,  Piet Zwart Institute, Rotterdam.
BA Graphic Design, Central St Martins, London.